LINEAR TV NETWORKS VS DIGITAL PROVIDERS: THE EVOLUTION OF COMPETITION AND THE NEXT GENERATION OF NEW CONTENT, WITHIN THE CONTEXT OF GLOBAL CONTENT CONSUMPTION AND ADAPTATION

Linear broadcasts have long been recognized as established television formats, relying on fixed air times via cable. In contrast, digital services operate on ad-supported systems, with Netflix, Disney+, and Apple TV+ serving as dominant forces. As viewer preferences shift, rivalry between broadcast stations read more and online content providers ha